C1X (Class One Exchange), an independent advertising and marketing technology company has inked deals with two ecommerce marketplaces Letstango.com and Zasttra.com, based in Dubai and South Africa, to help them find difficult-to-source audiences directly and transparently.

C1X’ platform called the SOKA helps merchants promote products using native and customized advertisements on its platform – the seller bidding platform to advertise, execute and manage product campaigns. It can immensely boost visibility of products and maximize product views, helping vendors increase their business.

Commenting on the partnership, Pawan Setpal, VP & Head of Business Middle East & Africa said, “We’re extremely pleased to partner with LetsTango and Zasttra to launch SOKA, C1X MarTech offering specifically designed for ecommerce platforms. Ancillary revenue makes up a significant amount of revenue for marketplaces globally, directly impacting their bottom line. SOKA not only helps create ancillary revenue but also helps create a more robust marketplace. In LetsTango and Zasttra we’ve found a partner that understands the value of creating a holistic marketplace and we’re very happy to supplement their existing efforts that will enable both our companies to grow. With thousands of data touch points, we not only equip platforms and merchants to visualize their inventory capacity, GMV, campaign stats, etc. but also help generate key business insights that allow them to make smarter more informed decisions around their business.”

“C1X is a great platform to leverage native advertisements, we are looking forward a win-win situation for both our sellers and customers. C1X can help Letstango sellers to promote their products in few clicks with a small budget; it can help us to improve the seller engagement & sales on our platform. C1X ad solution can help the Letstango seller to enter the most prominent position in search, category or home page in few clicks,” said Ahmad Naser, GM, Letstango.com Dubai, UAE.

“We are looking forward to being able to offer retailers/merchants an alternative method of advertising and selling their products online. Instead of many methods of advertising (price comparison sites, search ads, and display ads), they will have a one stop place to advertise their products and sell while we take care of the digital marketing for the zasttra.com, making selling for online retailers easier and increasing their sales in our growing online store,” added Adewale Adejumo, CEO, Zasttra.com South Africa.

C1X SOKA, a data-driven digital advertising platform facilitates a friction-free marketplace. It has a solution for any marketplace websites like ecommerce, travel, listings or property sites to have additional source of revenue without putting developments effort on a SAAS (software as a service) based model.

Founded in 2014, C1X is a funded global corporation, headquartered in the Silicon Valley, with offices in New York, Dubai, Singapore, Tokyo, Mumbai, and New Delhi.