The world’s largest professional network LinkedIn  is all set to launch its latest integrated marketing campaign titled “What Are You Searching For?”

The campaign aims at helping the users to search for millions of jobs on LinkedIn .It explores the many reasons why people look for a new job and features the stories of real people who have made the leap and found a new role via LinkedIn.

To boost the campaign  LinkedIn will launch its first ever TVC in the UK. Airing for the first time during the Great British Bake Off final, the 60 second advert features real LinkedIn members revealing what they’re really searching for in a job, and how they found that job on LinkedIn.

Following its launch, the TV ad will be screened during major broadcast slots across a number of channels, as well as on-demand and catch-up TV, including Sky, All4 and ITV Player. Alongside TV, the campaign will also be run across digital and social channels including LinkedIn, Facebook, Instagram, Twitter, and YouTube and will be supported by wide-ranging out-of-home, print and radio.

Ngaire Moyes, Senior Director, Brand and Communications, at LinkedIn EMEA, commented: “What are you searching for? It’s a powerful question, and when we’re talking about jobs, the answer is different for everyone, which is why sharing the experiences of our real and diverse members is a key part of our advertising strategy. This campaign continues to build on our ‘In It Together’ brand work that sought to create a new, warmer, more human feel with our members at its heart. We’re excited to shine a light on some of these stories in this latest iteration of the campaign in the UK.”

Matt Lever, Creative Chairman at BMB , who created the ad, said: “A person’s job search is completely unique to them, so we didn’t know what to expect when we asked Linkedin members ‘What are you searching for?’ Fortunately, the responses were inspiring, moving and sometimes downright amusing. As LinkedIn’s first UK TV campaign, we feel like it’s a great introduction for the brand in a category so often devoid of warmth and humanity.”