The new MBC studios at Dubai Studio City feature Avid MediaCentral | UX,  reportedly making it easier to create, collaborate, manage, and deliver a wider range of content faster, and putting the story at the center of all planning and delivery.  Powered by MediaCentral, MBC has also extended its use of Avid MediaCentral | Newsroom Managementand Avid Media Composer, ensuring seamless production and editing in production and post.  The addition of Avid MediaCentral | Distribute also facilitates multi-channel delivery by creating and transmitting content in a streamlined workflow accessible by all.

“Extending MBC’s production capabilities with Avid was an easy decision for us in terms of cost, delivery, and future workflow,” said Raed Bacho, Broadcast Manager at MBC Group. “Investment in the MediaCentral Platform provides us with a more scalable, secure, and flexible production and delivery environment, meaning we can enhance production to provide our customers the very best TV experience.”

Considered the largest TV broadcaster in the Arab world, with 20 stations including MBC Drama and the Al Arabiya News Channel, MBC Group has relied on Avid solutions when implementing operational upgrades to its news management and production, storage, asset management, and ingest and playout operations.  The facility will be used for programming for MBC’s satellite network, primarily MBC1 and MBC3, and online portals.

MBC’s latest Avid workflow complements MBC’s facilities at its headquarters in Dubai Media City and mirrors the operation already in place at their HQ.  The new Avid solution is designed, the company claims, to maximise efficiencies by boosting collaborative and efficient delivery across the entire MBC network, regardless of geographical challenges.  The new operation enables a centralised workflow powered by Avid MediaCentral | Asset Management and Avid MediaCentral | Deliver which allows the entire archive library to remain at the HQ while managing and transferring assets between the sites.

“With this tailored system, MBC will further leverage state-of-the-art newsroom capabilities, from multi-platform content sharing to remote workflows,” said Tom Cordiner, Senior Vice President of Global Sales at Avid. “Helping our clients respond to the profound changes occurring in the media industry today is at the core of our mission. And we’re proud to be part of MBC Group’s continuing success and expansion.”