The evolution of the telecom industry globally has asserted the significance of being in the content play. The Middle East & North Africa (MENA) region has its own examples of this, including the multi-year Memorandum of Understanding between Ooredoo and MBC GROUP, signed last year, giving Ooredoo exclusive rights to some of MBC’s most popular High Definition channels in Qatar.

The two companies have taken this partnership a step forward and have launched MBC+ Ooredoo Channel for Ooredoo TV subscribers. Ooredoo TV customers will now have access to a brand new channel and that will include a selection of MBC’s Arabic content. MBC+ Ooredoo Channel will include shows such as ‘Tabakh Al Sultan’, ‘Scoop’, ‘Dahsha’, ‘El Hokm’ and ‘El Hob Al Halal’ among others.

“Since its launch Ooredoo TV has offered the latest and best content, whether live, On Demand or on the go via the Ooredoo TV App. This is the latest step in our vision of offering leading local and international content to Qatar and we hope you enjoy the wide range of programmes we have selected especially for Ooredoo TV customers in HD,” said Waleed Al Sayed, Ooredoo Qatar Chief Executive Officer.

Pushing digital content forward, Ooredoo and MBC Group had recently also MBC’s SHAHID PLUS online service in Qatar. Ooredoo subscribers can catch-up with the latest content among many dramas and movies with no ads.

“It’s a privilege to be partnering with such an innovative telecommunications company. The speed and sophistication of the network provided by Ooredoo means that viewers in Qatar are able to experience audiovisual content at industry leading levels of quality. It was only a few months ago when we announced our intention to work together, and now our combined teams are ready to launch both MBC+ Ooreedoo and our premium Video On Demand service SHAHID PLUS,” said MBC Group CEO, Sam Barnett.

Ooredoo is going all out to push Ooredoo TV, a future ready move given that the appetite for digital content in the region is growing steadily.