Grayling, an integrated communications agency, has bagged the McLaren Automotive business for the Middle East, Africa and Latin America region. With over 30 years of experience in the region, Grayling is set to play an important role in strengthening McLaren’s PR footprint in the region.

“Grayling is very excited to work with such an innovative and legendary British brand like McLaren Automotive. We will work closely with the McLaren team to provide strategic counsel and support the brand in achieving its communications objectives in the region,” said Jonathan Shillington, Managing Director, Middle East, Grayling.

McLaren Automotive is the British manufacturer of luxury, high-performance sports and super cars. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production.

“Grayling has showcased an extensive understanding of not only the automotive industry but specifically in McLaren’s brand positioning and communication objectives. We are looking forward to working with such an experienced and professional global agency,” commented Andreas Bareis, Managing Director of McLaren Automotive, Middle East, Africa and Latin America.