MCN announced today the appointment of Joe Nicolas as Regional Managing Director of UM MENA. “Joe Nicolas has been with UM for over eight years, and has been an integral part of leading UM towards becoming the largest and number one media agency in the region – developing the product offering, driving growth, building teams and galvanizing people, and contributing to the success of our clients and brands,” said a statement.

Ghassan Harfouche, Group CEO MCN, said: “We sincerely appreciate his vision and tenacity towards expanding the company’s portfolio and performance and we look forward to the next phase of UM under Joe’s leadership.”