Meltwater, a media intelligence solutions provider, is launching a tool created specifically for the executive called ‘Executive Alerts’. The service provides users with insights about their company, competitors and industry, sent directly to their smart device, enabling decision making in an instant.

Executive Alerts uses machine learning technology to detect anomalies across various data types which might present an opportunity or a threat to the brand. The data types range from link-based media, social media and advertising spend, as well as search engine marketing. The service provides senior business leaders with five to 10 key alerts that are delivered each day with a brief summary of the salient points.

Executive Alerts monitor trends in several languages including Arabic.

“Senior executives across all functions and sectors need accurate, real-time data from outside of their company to make sound decisions, and Executive Alerts empowers them to do just that. With billions of conversations taking place online every day, it’s previously been impossible to keep up with what’s being said about your brand and the industry it operates in, but that changes now,” said Zubair Timol, Director of Strategy EMEA, Meltwater.