Leaders of the regional public relations industry will have the opportunity to hear from global communications leaders at the third annual Middle East Public Relations Association Leadership Majlis in Abu Dhabi.

Speakers at the 2017 MEPRA Leadership Majlis will include Danny Rogers, the editor of global industry journal PR Week, who has tracked the public relations industry for 20 years; Roger Bolton, President of the Arthur W Page Society, who will tackle how to tell the truth in the era of fake news, in addition to Bjorn Edlund, CEO of Edlund Consulting, who will tap into the path to define your corporate purpose.

The Majlis, dubbed ‘New Worlds, New Approaches’, will focus on new and emerging trends in the communications industry and the changing ways the region’s people discuss the issues that matter to them.

Several countries in the Middle East are among the world’s top users of social media, studies have shown, and patterns of communication are evolving rapidly. This has critical implications for an industry that seeks to inform society and shape perception on behalf of Governments, companies and other organizations.

“Since MEPRA was founded in 2001, the public relations industry has changed dramatically. At the Majlis we are going to discuss what might happen next. At the very least, we can expect change to only accelerate,” said Ray Eglington, Chairman, MEPRA.

During The Majlis, MEPRA will also announce the third winner of the ‘MEPRA Visionary Award’ at the Leadership Majlis, recognising an industry leader’s contribution to public relations in the Middle East.