Pizza Hut, definitely the undisputed Pizza makers in the market across the globe have decided to boost their market in the GCC markets while joining hands with Mindshare MENA, part of GroupM.   The media agency Mindshare won the prestigious account of the Pizza Hut which was handled by PHD for digital and Initiative for offline media. Pizza Hut is part of Yum Group globally but Americana has the franchising rights in the MENA region.

The Pizza Hut chain is giving more emphasis on its relationship with media and creative partners as their parent company Yum had issues with media partners and agencies. The Pizza King’s decision to boost business in GCC with the help of Mindshare is a welcome move as Pizza Hut in recent times has made more headlines over job moves. Mindshare has now confirmed the win that consolidates the offline and digital business within one agency. The agency – and some of its partner agencies within GroupM – already works with Pizza Hut and or/KFC in other markets.

Pankaj Batra, chief brand officer, Pizza Hut, Middle East, Turkey & Africa, says, “We are excited by Mindshare’s appointment as our media agency and look forward to leveraging their partnership with Pizza Hut in other markets across the world, to build a stronger performance led media strategy in the GCC region. Pizza Hut is the undisputed pizza leader virtually across all GCC markets and with Mindshare’s support, we look to dominate the eating out category.” Pizza Hut will definitely be looking for a better strategy to win the market in association with Mindshare.