ABU DHABI, 20 MAY 2021 – Mohammed Rasool Khoory & Sons today announced the opening of a new Rolex Boutique at The Galleria Al Maryah Island in Abu Dhabi, the premier luxury destination in the capital city.

The new boutique, located in the Central Atrium on the ground floor, offers a comprehensive Rolex experience. It provides professional expertise in an elegant setting, and promotes the excellence, precision and attention to detail for which the brand is world-renowned.

Inside the showroom, clients are welcome to sit at the 'watchbar', various seating areas, or in the VIP room, where they can view the extensive collection of the world’s finest timepieces in total privacy. The rounded partitions, which give the room a soft fluidity, are punctuated by vertical walnut-finish elements that add to the warm ambience.

The gentle lighting accentuates the beauty of a selection of Rolex watches, which are impeccably displayed in refined showcases finished with bronze trim.

The rich heritage of Rolex is brought to life by the stunning four meter high 'Aqua wall' – one of the store’s prominent features. It pays tribute to the iconic Oyster, the first-ever waterproof wristwatch.

The showroom's floor, is finished in unique-looking Travertine stone. In continuation with the theme of the interior, the bespoke facade is clad in beige Travertine stone with bronze elements, and features four large display cases.

The opening of this new boutique is a testament to growing market confidence. It is set to be a superb destination for Rolex enthusiasts in Abu Dhabi.