Leading smartphone manufacturer Huawei Consumer Business Group Egypt (Huawei) has concluded its recent three-way review with the appointment of PHD Egypt as its new agency of record. The full media account is the first win for the media agency’s newly opened Cairo operation. PHD is present in 70 countries around the world, including the UAE, Saudi Arabia and Lebanon.

The pitch was triggered by Huawei’s ambition to provide innovative solutions for the Egyptian market and the need for a partner with strategic vision and excellent technical capabilities. PHD’s proven experience on the account in the region and powerful data-driven model have played a key role in this appointment.

“Welcoming Huawei to our client roster is a stunning start for our Cairo operations,” said Nour Eldin Saleh, general manager of PHD Egypt. “This new partnership shows how PHD is hitting the ground running in Egypt, thanks to its unique future-ready approach that complements the country’s digital transformation. Huawei will play a significant role in this and our mission will be to fulfil their ambitions in Egypt, as we have in other markets.” 

PHD announced the opening of its latest office with a new operation in Cairo earlier this month. Located in the central district of Zamalek, the new agency is the network’s fifth location in the Middle East, joining Dubai, Abu Dhabi, Riyadh and, most recently, Beirut. The move is in direct response to clients’ needs for the agency’s strategic, digital and creative expertise, as well as its data-first approach, in this major consumer market.

About PHD:
PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. The network currently holds the title of Global Media Agency of the Year with Adweek and Media Network of the Year with Campaign and the Cristal Awards, as well as placing in the Gunn Report’s top 3 most awarded networks in the world for its work.

In the Middle East, the agency first opened in Dubai in 2006, followed by Abu Dhabi in 2008, Riyadh in 2010, Beirut in 2017 and, most recently, Cairo in 2018. Its philosophy of “Finding a Better Way” has proved very effective for its clients, which include Al Futtaim Group, Ferrero, Arla, Bentley, National Food Products Company, Unilever, Mashreq Bank, VW and SC Johnson. It has also contributed to PHD being named a Great Place to Work in the UAE for seventh year in a row, placing third in 2018. Along with the rest of the Omnicom Media Group MENA, PHD’s sustainability practices are reported in accordance with the GRI G4 Guidelines and the accuracy of its GRI G4 Content Index has been confirmed by the Global Reporting Initiative (GRI). In 2017, PHD was named ‘Most Effective Media Office’ by MENA Effie Awards.

The PHD network is part of the Omnicom Media Group, the media services division of Omnicom Group Inc.