Active DMC, partner network to Hotwire, has been selected to lead integrated communications and marketing across the Middle East region for power management multinational Eaton.

As part of an EMEA-wide brief from Eaton, the company has selected Hotwire to spearhead its consumer and B2B communications across France, UK, DACH, Spain, Italy, and now the Middle East.

The newly created brief includes B2B and consumer communications, as well as strategy, content and local campaigns.

Susan Parker, marketing communications director, Middle East, Eaton says in a statement: “Partnering with Active DMC is another solid step in our journey to further intensify our foundation in the Middle East. Active DMC has clearly demonstrated its ability to apply its considerable resources and expertise to help us achieve our goals. We’re excited to partner with Active DMC as we focus our combined energies serving a broader range of customers within industry.”

Louay Al-Samarrai, Managing Director and Founding Partner at Active DMC, added: “We are honored for the opportunity to work with such a dynamic company. With over 15 years of experience in marketing and communications, we feel we are perfectly placed to drive Eaton’s regional awareness in this space. We are focused on delivering exceptional consultancy, not just in the media relations space, but beyond, and that dedication will continue with Eaton.”