bestmediainfo.com (BMI): The company is strengthening its Middle East presence as it looks to scale its AI-powered consumer intelligence platform across FMCG, retail, beauty, and lifestyle sectors in the GCC region

New Delhi: PulseAI Research, an AI-powered consumer intelligence and market research platform, announced its strategic expansion into the United Arab Emirates, marking a significant milestone in the company’s global growth journey as it expands its AI-powered consumer intelligence and research platform across global markets.

As part of its regional expansion strategy, the company has also roped in Chirag Desai, former Unilever leader and FMCG marketing veteran, as a strategic advisor. Based in Dubai, Chirag will guide PulseAI Research’s strategic partnerships, enterprise growth initiatives, and expansion across the UAE and broader GCC region.

Chirag Desai brings decades of leadership experience across consumer goods, retail, and business transformation in the Middle East and India. A former Unilever leader, he has led business growth, market expansion, and go-to-market strategies across emerging markets. With extensive experience across the UAE and GCC region, he is widely recognized for his expertise in consumer behavior, brand growth, and commercial strategy.

The expansion comes at a time when the UAE is accelerating its AI ambitions, with the country increasingly positioning itself as a global hub for innovation, enterprise transformation, and AI-led governance. Sheikh Mohammed bin Rashid Al Maktoum recently announced that within the next two years, 50% of UAE government services and operations will transition toward Agentic AI systems, positioning the UAE among the world’s most ambitious AI-led governance ecosystems globally.

Founded by Swagata Sarangi and Siddhartha Nangia, PulseAI Research is rebuilding consumer research and decision-making for a real-time world, powered by behavioral intelligence, AI-led analytics, and live commerce signals from over 30 million high-intent consumers across the Smytten ecosystem. 

The UAE expansion marks the company’s next phase of international growth as it looks to partner with enterprises across FMCG, retail, beauty, lifestyle, and emerging consumer categories across the Middle East.

PulseAI Research recently appointed Shishir Varma as CEO to lead the company’s next phase of enterprise growth.

“What excites us about the Middle East market is the growing demand for faster, more agile, and data-led consumer intelligence systems,” said Swagata Sarangi, Co-Founder of PulseAI Research. “The UAE is emerging as a strong hub for innovation and AI adoption, making it an important market for our next phase of growth. We look forward to partnering with brands across the region through AI-powered, real-time consumer intelligence.” 

With the appointment of Shishir Varma as CEO, the addition of Chirag Desai to its advisory board, and its expansion into the UAE, PulseAI Research is strengthening its presence across the Middle East as it scales its AI-powered consumer intelligence platform globally.