Following a competitive pitch, Grayling has been selected as the new GCC communications agency for Rasasi, the region’s leading perfume house, to develop and execute a strategic and integrated public relations and social media programme.

Boasting a strong presence across the GCC with offices in Qatar, Oman and the UAE, Grayling is set to play an important role in Rasasi’s future communications success. The team will work closely with Rasasi to provide strategic counsel for PR and social in both corporate and consumer capacities, operate press office activities and manage social media to support Rasasi in achieving its desired positioning in key markets.

“As an agency that has been in the GCC for 30 years, we are excited to work with Rasasi, a brand with such a rich legacy in the region. We look forward to building their brand even further as they continue to grow and gain momentum across the markets,” commented Jonathan Shillington, Managing Director, Grayling.

Founded in 1979, Rasasi Perfumes is a family owned business that has established itself amongst the UAE’s foremost fragrance companies. The company has a range of products under the oriental and occidental lines including sprays, perfumes, bukhoor, oudhmoatter, cosmetics and toiletries, deodorants and roll-ons.  Today, Rasasi is a regional leader with 165 stores in the UAE, KSA, Oman, Kuwait, Bahrain and Qatar.

“We are thrilled to have appointed Grayling as our public relations and social media agency at a time when we are looking to further expand the brand's presence in the region. We are confident that Grayling will help us reach new heights in line with our communications and wider business strategy,” commented Shazia Kamili, Brand and Public Relations Manager at Rasasi.