As a part of its Saudi 100 Brands program, the Saudi Fashion Commission will display the heritage exhibition from December 11 to 18.

With various programs and institutions, Saudi Arabia, over the few years, has been showcasing its talent in the field of fashion. The Fashion Commission of Saudi Arabia will now boost the talents of those in the zone with an upcoming exhibition inspired by the Kingdom’s heritage.

As a part of its Saudi 100 Brands program, the Saudi Fashion Commission will display the heritage exhibition—Saudi 100 Brands that will open on December 11 and will go on till December 18, 2021, at the King Abdullah Financial District (Financial Plaza).

The exhibition presents the journey of 100 Brands that have been shortlisted from more than 1500 brands who will narrate the story of Saudi heritage from their own experience, in their first interaction with the audience since they have started the program.

Led by the international fashion industry’s most experienced experts, the Saudi 100 Brands program aims at Saudi fashion designers and brands seeking to take their businesses to the next level with masterclasses, one-on-one mentorship, and workshops covering design and innovation, sales strategies, and exhibitions to bring about competitive business advantage.

With brands like LVMH, Kering, Valentino Groups, Chanel Limited, Calvin Klein, Tom Ford, Bulgari, Camper and Swarovski on board, the students can gain learning from an international team of experts.

The 100 finalists who will be showcasing their works at the exhibition, will present pieces and designs inspired by distinctive Saudi heritage elements.

The Saudi Heritage exhibition will be held in partnership with Future of Fashion— the leading event in the Kingdom organised by the commission, that hosts fashion experts, dignitaries, and local and international designers.