Search Engine Marketing has become the most popular tool for companies to improve their marketing techniques. Search Engine Optimization (SEO) continues to be popular in the world of Search Engine Marketing. Search engines have become increasingly complex and smart. Though the underlying objective has remained the same. Search results have become efficient, and this directly impacts how you drive search engine marketing in 2020.

Search engine marketing (SEM) is a very efficient way for companies to reach new consumers, boost revenue, and reduce acquisition costs. SEM now opens doors in places previously considered unreachable. Moreover, with Google’s own increasingly intelligent algorithm, SEM plays an important role in any marketer’s arsenal.  Artificial Intelligence, Machine Learning, and Big Data will further optimize Search Engine Marketing campaigns and make them more cost-effective. These three will work well with PPC automation since they can help predict a business’ target users, help generate more personalized marketing campaigns, and help with making PPC more effective, especially when optimizing keywords, predicting CTRs, and others.

Automation has and will continue to play a crucial role in SEM if you want to break through the clutter and be able to process massive amounts of data. Artificial intelligence is increasingly changing the world and their economic effects are projected to reach $15.7 trillion by 2030.

The one search engine marketing trend that is going to rule the ads market is the video ads. Video advertisements are great tools for promotions and companies to achieve a greater reach. Virtual reality has become one of the most crucial search engine marketing trends for the coming years. VR Technology will give insight into which aspects of the viewers on the screen are looking at and which parts they have chosen to communicate with. SEO can be used as the most viable and profitable keywords to target for organic ranking boosts. On the other hand, SEO data can identify which keywords are worth bidding on.

Quality will continue to be a factor with speed and security continuing to be key. Older websites that may not have been updated in some time will continue to suffer. Personalization will continue to increase, as will the information delivered directly.  The biggest change to SEO next year is going to be the growth of voice search. Statistics show that 31% of smart phone users worldwide use voice technology at least once a week ,50% of all online searches will be voice-based by 2020 and 55% of U.S. households will have a smart speaker by 2022

Search Engine Marketing (SEM) can be a complicated and confusing channel, but once implemented successfully, it can become your most favoured tactic in the marketing toolkit. 

 Source- OMNES Editor