https://www.hoteliermiddleeast.com/ :Saudi Entertainment Ventures (SEVEN) has opened SEVEN Tabuk, its second entertainment destination in Saudi Arabia.

The opening follows the launch of SEVEN Abha and forms part of the company’s wider plan to develop entertainment destinations across the Kingdom.

Located within Tabuk, the venue is an indoor, all-weather entertainment destination designed to serve residents and visitors. The development is intended to provide access to entertainment experiences without requiring visitors to travel long distances.

SEVEN Tabuk combines attractions, interactive entertainment zones, social spaces and restaurants under one roof. The destination is intended to serve families, young people and the wider community, with experiences designed for different age groups and visit lengths.

Abdullah Al Dawood, chairman of Saudi Entertainment Ventures, said: “Tabuk marks the continuation of SEVEN’s journey as it takes shape on the ground. Our focus is on developing entertainment destinations that are accessible, welcoming, and closely connected to the communities they serve, offering experiences that visitors can return to as part of their everyday lives.”

The Tabuk destination includes a combination of international and locally developed concepts.

Among the attractions is Discovery Adventures, which offers exploration-led environments based on real-world discovery. The site also includes Hot Wheels E-Karting, an interactive karting concept linked to the Hot Wheels brand.

SEVEN’s own concepts at the destination include Kawaken, Kawaken Junior, GolFi, Cyber Bowling and Scene Cinemas. The combination is intended to create a range of entertainment options within a single location and encourage repeat visits.

Beyond the entertainment offer, SEVEN Tabuk is also expected to contribute to employment in the city and support partnerships with local businesses. The project forms part of Tabuk’s development as a leisure destination in northern Saudi Arabia.

The opening aligns with the company’s broader role in supporting quality of life and regional development under Saudi Vision 2030.

The Qiddiya Investment Company subsidiary is investing more than SAR45 billion in the development of 14 entertainment destinations across 13 cities in Saudi Arabia. Its planned network includes destinations in Riyadh, Makkah, Jeddah, Taif, Dammam, Khobar, Abha and other cities.

Each destination is being developed around a combination of attractions, entertainment experiences and opportunities for local economic development, while incorporating Saudi culture within the projects.