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Since U.K decided to Exit from the European Union the Brexit discussions and news were breaking all the time in TV channels in U.K. This historic news had a major impact among the TV viewers and was given wide coverage by the media especially the Sky News. Ever since the 2016 referendum, British politicians have been debating how, on what terms and whether the United Kingdom should leave.
A recent study released this summer found that a majority of people are avoiding the Brexit news aired in Sky News entirely. More than 70% of them blamed Brexit, saying they were too frustrated over the political debate surrounding it. Almost 60% said the news was having a negative impact on their mood, and 40% felt they felt powerless to influence events. This has resulted in the launch of Brexit- free news by Sky News to woo back their viewers.
Sky News Brexit-Free will go on air on Sky channel 523, and it will be live from 5pm to 10pm Monday to Friday on the sky pay –TV platform. Sky News will continue to cover all angles of Brexit in detail on its main channel, as well as break big stories from the UK and around the world.
John Ryley, the head of Sky News, said: "Sky News Brexit-Free is a bold approach but listening to public opinion over the past weeks and months, it's something we know our viewers will find valuable.
“Sky News Brexit-Free” will cater to those who find the Brexit carousel less than scintillating, John Ryley added. “The new channel simply gives people the option to take a break from Brexit, apply a filter to their headlines and hear about issues away from Westminster and Brussels with a focus on hard-hitting, original journalism.”
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15 Dec, 2024 / 09:40 AM
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