The United Arab Emirates has a new social media agency – Social Shop by Aurora. The new agency aims to bring a one-stop solution for organizations and corporates looking for turnkey solutions to their social media needs.

Co-founded by social media specialist, Annie Meikle, and Iona Al Suwaidi, the owner and founder of Aurora Communications, The Social Shop by Aurora is looking to offer solutions to content creation, community management, influencer outreach, reporting and analytics, training and strategy.

Long time Dubai residents, Ms Meikle and Ms Al Suwaidi both come from agency backgrounds, having worked with marketers such as IBM, Coca-Cola, P&G, Unilever, Reebok and Hilton Hotel Group. The Social Shop by Aurora was formed, in part, to offer marketers a more nimble and adaptable service.

“I saw a gap in the market for a quality, cost effective social media offering based on solid storytelling and backed up by analytics. We offer a comprehensive social listening service and training solutions, which also set us apart from our competitors,” said Ms Meikle.

“It’s essential for companies and brands to have a digital and social presence, especially as consumers increasingly interact with brands solely in the social space. We wanted to provide a way for brands to comfortably create reach in the social space, and guide them through the process,” added Ms Al Suwaidi.

The Social Shop by Aurora is a sister company to Aurora Communications- a boutique agency armed with years of regional business experience. Established in 2013 by Emirati partners – with a robust PR, Events and Activations and media buying offering.