Campaign ME: Nadim Nachawati has joined SOCIALEYEZ as an associate director to oversee all social media strategy as part of his appointment to SOCIALEYEZ’s executive board.

In his new role, Nadim will be in charge of helping clients achieve impact-led results across the region. He will be integral to maintaining business while also looking to lead growth for the award-winning agency which counts ENOC, RTA & Dubai Culture as its clients.

Having worked across a wide portfolio of local and global brands including Nespresso, Sony, Etisalat, and Turkish Airlines, Nadim is a master at connecting and engaging with target audiences, while maximising engagement – and in turn, adept at conceptualising concepts, which have the ability to turn into social media trends, while talking value and brand advocacy.

Nadim joins from WOW Social where he was Head of Social, helping clients develop and execute social media strategies through competitive research, platform determination, benchmarking, messaging, and audience identification. Having previously led client services as an Account Director at Impact BBDO, he is well placed to understand the challenges facing today’s Social Media professionals.

Commenting on his appointment, Associate Director of SOCIALEYEZ, Nadim Nachawati said:

“I’m excited to take the lead on one of SOCIALEYEZ’s most dynamic units as an Associate Director. I’ve been on the hunt for an agency that reflects my energy and passion for social media marketing; can’t believe I can finally say: “I’m home”. You’d think after 10+ years working in this industry that you’ve discovered everything there is to it only to realise you’ve just scratched its surface.”

Nadim reports to Tarek Esper Managing Director at SOCIALEYEZ.