Integrated communications agency House of Comms has added another new business win in the form of Sushi Counter UAE. Founded by business partners, Mira Lozi Al Naimi and Rama Dabbous Mamlouk, Sushi Counter operates in 11 locations across the UAE including Al Ain, Abu Dhabi and Dubai. The brand is seven years old and the newest location in Bay Square, Downtown Dubai held its official opening on March 20, 2017.

House of Comms will deliver a PR program that targets local influencers, digital and print media to raise renewed awareness of the new developments coming from Sushi Counter alongside the company’s key messages around quality and fresh ingredients.

“We are so excited to be working with a UAE home-grown F&B concept, a business which offers some of the best sushi and sashimi in the UAE. We will be working with the dynamic founders and their team to reinvigorate the brand and promote the new dishes which channel the ethos of street-food through a modern and trendy take on traditional Japanese cuisine,” said Anoushka Talukdar, Account Director at House of Comms.