Dubai-based  creative agency tamra C2, has retained the retail division business of UAE oil company Enoc after winning a pitch against six other agencies.

The account has been a part of the C2 portfolio since 2012 and includes the core fuel retailing of Enoc in addition to its various brands such as Zoom convenience stores, Pronto fresh food and coffee, Pro Car Wash and AutoPro automotive services.

“Enoc has enjoyed a long and successful relationship with the C2 team and after evaluating the pitch submissions, it was evident that continuing with them was the right way forward. We look forward to building our brands together through the numerous exciting projects we have lined up for the coming year”, said Zaid Alqufaidi, managing director of retail at Enoc.