Rwanda hosted the 11th General Assembly of the African Union of Broadcasting (AUB), which drew participants from more than 40 countries to deliberate on issues surrounding the broadcasting business landscape.

The meeting was attended by President Paul Kagame and the President of the Confederation of African Football (CAF), Ahmad Ahmad.

One of the key issues of discussion revolved around the transition from analogue to digital in Africa. This process has reportedly been difficult for many African countries. Content creation is an important facet to tackle in the digitalisation of TV in Africa, speakers at the assembly noted, beyond issues related to buying equipment and setting up infrastructure.

Elaborating on the challenges, Grégoire Ndjaka, the Director General of AUB, said: “There is another problem of lack of intellectual capacities. You need know-how to bring such projects from the beginning to the end. In some countries, one of the reasons they are not achieving migration is because of corruption. But we want to support our members and we are pushing to achieve this process, because, clearly, the digital migration is going to benefit all of us.”