The Conscious Advertising Network (CAN )  announced the appointment of six experts from the creative industry to join the battle against advertising abuse. The creative leaders will check the issues related to advertising abuse and will deal with the ethical issues related to it. Leaders from ISBA, Accenture Interactive and GSK are among the powerhouse that now forms part of the leadership team at CAN, whose ambition  is to confront ethical issues in the communications industry and to initiate ways to stand up against abuse.

 The committee will be constituted of experts like Award winning founder and CEO of Creative Equals ,Ali Hanan ,the digital marketing expert at Accenture Interactive, Amir Malik ,the head of Media EMEA at GSK , Jerry Daykin , Client Services Lead at Merkle, Matthew Styles , Internal and External Communications Expert at ISBA,  Abi Gibbons, and Former Marketer of the Year, Tanya Joseph.

 “It is truly incredible to have leading voices in the creative industry, from visionary creative pioneers to marketing experts, to communication gurus – brought together by one, clear vision – to fight advertising abuse in the industry they know and love.”  said Jake Dubbins, Co-Founder at CAN, “Our goal at CAN is to battle harmful advertising operations and content in pursuit of making communications that are better for all. The insights and experience our new committee members bring, truly equips the network with tools to highlight these issues and confront them head on.”

CAN’s Co-founder, Jake Dubbins and new members, Amir Malik and Jerry Dakin, will also be representing CAN at the United Nations  Forum on Business and Human Rights on the 26th of November to speak about the economics of online hate, how advertising inadvertently pays for it and what can be done about it. 

CAN, which officially launched in June this year, is a voluntary coalition of over 70 organisations set up to ensure that industry ethics keeps pace with the technology of modern advertising. The initiative now has  72 member organisations ranging from advertisers, agencies and publishers to tech providers and businesses.