Car enthusiasts and cognoscenti in Dubai, on Saturday, came together to witness one of the best events—the auctioning of best number plates at the 107th Open Auction for Distinctive Vehicle Number Plates.

Under strict COVID-19 safety protocols, bidders came together where they were at their quickest to take home the best number plate they could ever take. The super vehicle number plate E55 was sold for a whopping Dh3.64 million in Dubai at the auction.

Organised by Dubai’s Roads and Transport Authority (RTA), the open auction took place at InterContinental Dubai Festival City hotel. The auctioning event saw a total of 100 special licensing plates of two, three, four, and five digits, including the super numbers E55 and W29.

The number plate E55 was bought by Hassan Arif Bateel while W29 and X35 were sold to Aswaq Al Emarat for Dh2.5 million and Dh2.4 million respectively.

The auction only had limited seats and priority was given to the bidders. There was a registration process also in place for the bids that were available at the bidding hall.

By offering distinctive licensing plates at open or online auctions, RTA aims to provide a neutral and transparent platform that avails fair opportunities to all bidders. The fancy number plates appeal to car enthusiasts and cognoscenti who pick them as they symbolise important events in their lives.

Such auctions are organised by the RTA according to market needs with the objective of maximizing customers’ satisfaction and improving the level of service.