By: Christina Newberry

Facebook is evolving to focus more on building communities, and groups are the natural tools to help forge those new kinds of connections. One billion people already belong to Facebook groups. About 10 percent of those belong to groups that Facebook has identified as “very meaningful”—communities that “quickly become the most important part of someone’s experience on Facebook.”

Since people who love a brand want opportunities to get more interactive than is possible through a Facebook Page, Facebook has recently made it easier for businesses to create their own Facebook groups. Groups for Pages allows businesses to set up “fan clubs and groups centered around your super-fans.”

“Super-fans” are a group any business should be keen to target. By giving those extra-keen brand loyalists a chance to interact with each other as well as with the brand itself, groups create a powerful ecosystem in which members forge meaningful connections with your business.

And those connections among customers and fans are more important than ever. The 2017 Edelman Trust Barometer shows that people are far more likely to trust someone like themselves (60 percent) for company information than they are the company CEO (37 percent).

Read on to learn how to use Facebook groups to grow your business and engage your audience.

Table of contents

Facebook groups vs. Facebook Pages
How to create a Facebook group
How to find and join relevant Facebook groups
Facebook group strategies for business
Tips for using Facebook groups for business