Kylie Jenner’s Instagram posts are valued at more than $1m, according to social media insights firm D’Marie Analytics.

Essentially, this means that posts marked “#sponsored” or “#ad” by the youngest member of the Kardashian-Jenner clan are worth more than $1m in advertising spending. According to the firm, she is currently the highest valued influencer on social media, a title previously held by Beyoncé.

“Kylie is an undeniable global brand, which may make some roll their eyes, but the reality is this young, female entrepreneur’s savvy helped her reach a milestone in the influencer marketing and advertising industry which many seasoned professionals have failed to achieve,” said D’Marie Analytics chief executive Frank Spadafora in a statement. “Influencer valuations move up and down like the stock market, but Kylie is methodical about consistently generating aspirational content for her social audience, without jeopardizing authenticity."

The 20-year-old star has a whopping 108 million followers on Instagram, and her posts regularly rack up millions of likes. A picture that she posted of her baby Stormi Webster earlier this year is currently the most-liked photo on Instagram.

According to D’Marie Analytics, Jenner has 154,775,091 followers across Facebook, Twitter and Instagram. Brands that she’s run sponsored posts for in the past include Postmates, Waist Gang Society and Fit Tea Wraps.