DUBAI: As the TikTok community continues to grow globally and in the Middle East and North Africa (MENA), many businesses and brands are looking to tap into the platform’s success.

With that in mind, TikTok For Business has rolled out Ads Academy at TikTok Hive, a virtual educational program for top media agencies in the region that sheds light on the platform’s unique solutions and tools, and looks to arm attendees with creative best practices to successfully execute their next TikTok campaign.

“At TikTok, we know our platform and advertising solutions can deliver impactful results — whatever the marketing objective, engaging your target audience like never before,” said Shant Oknayan, general manager of global business solutions for MENA and Turkey.

“However, we are also aware that as a relatively new platform, many of our media partners are wondering how they can reap the benefits the TikTok platform has to offer to ensure campaign success. The launch of our Ads Academy at TikTok Hive specifically targeting media agencies in the region further builds on our promise to equip our partners with the right tools and knowledge to unleash their spontaneity and authenticity through creative content that sparks joy.”

Media agencies attending the Ads Academy can benefit from six breakout rooms providing insights into key topics such as brand media planning, performance ads, creative excellence and measurement solutions. All media agency participants will receive a completion certificate at the end of the program.