campaignme.com: The mandate covers comprehensive social media management and performance marketing, with a specialised focus on elevating the end-to-end customer experience.

Purple Fable Marketing Agency has been appointed as the lead creative and social media agency for Tokio Marine & Nichido Fire Insurance. a global leader in the insurance sector, operating in the UAE in partnership with Al-Futtaim Group.

Under this new partnership, Purple Fable will be responsible for overseeing the brand’s digital evolution, managing its social media ecosystem, and refining its offline customer touchpoints to align with its “Insurance built with you in mind” philosophy.

The mandate covers comprehensive social media management and performance marketing, with a specialised focus on elevating the end-to-end customer experience. This includes the strategic redesign and editorial refinement of all physical touchpoints and brand documentation to ensure a seamless journey from digital discovery to policy issuance.

“At Tokio Marine, our priority has always been to provide clarity and security to our customers,” said Unnikrishnan G Nair, Assistant General Manager, Head of Sales & Distribution at Tokio Marine & Nichido Fire Insurance.

“As we continue to evolve in the digital space, we sought a partner who understands the nuances of our heritage while being able to simplify our communication for the modern consumer. We look forward to working with Purple Fable to ensure our values of transparency and trust are reflected across all our platforms,” he added.

Commenting on the new account, Sahil Banga, Managing Director of Purple Fable said: “Partnering with a brand of Tokio Marine’s stature is a significant milestone for us. We aim to synchronize Tokio Marine’s global excellence with UAE’s local sensibilities, ensuring a brand voice that is both world-class and culturally resonant.”

“We are particularly excited to work on the finer details of their customer journey, ensuring that every interaction, whether a social media post or an offline document, is intuitive and brand-aligned,” he added.

With a legacy spanning 144 years and a presence in more than 46 countries, Tokio Marine has been a cornerstone of the UAE’s insurance landscape since 1976.