Amidst lot of speculations about social media carrying political ads in their platforms Twitter has decided to call it a day .Twitter CEO Jack Dorsey announced the decision in a statement as the company feels that political messages should be earned and not to be purchased . Analysts feel that Twitter’s revenue will drastically come down due to this decision. The ban will be effective from November 22 this year.

Dorsey wrote on Twitter that paying for ads forces “targeted political messages on people” with a power that “brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.” He added that it was not credible for Twitter to say it was trying to stop the spread of misleading information “but if someone pays us to target and force people to see their political ad...well...they can say whatever they want!”

Social media companies, including Twitter and its rival Facebook was under tremendous pressure  to stop carrying ads that spread false information that could affect the  elections. Facebook has pledged efforts to deal with misinformation after Russian propaganda on Facebook about U.S Presidential elections in 2016 . But Facebook made a decision to not fact-check ads run by politicians, drawing criticism  from Democratic candidates running in the 2020 presidential election such as former Vice President Joe Biden and Senator Elizabeth Warren.

“We appreciate that Twitter recognizes that they should not permit disproven smears, like those from the Trump campaign, to appear in advertisements on their platform,” said Bill Russo, deputy communications director for the Biden campaign, in an emailed statement.

 “It would be unfortunate to suggest that the only option available to social media companies to do so is the full withdrawal of political advertising, but when faced with a choice between ad dollars and the integrity of our democracy, it is encouraging that, for once, revenue did not win out,” said Russo.

The  bold move from Twitter will be seriously taken by other social media platforms and Facebook will also have to follow the way to curb the spread of fake news.