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Twitter introduces a revamped version of its website, which the company says will make the site more accessible, less cluttered and easier to use. Among the changes, which are also rolling out to iOS and Android, is the implementation of Twitter’s new font, “Chirp,” and changes to various elements that will make them more high-contrast, among other things. Soon, Twitter will roll out new color palettes as well.
Chirp was first introduced in January as Twitter’s first proprietary typeface. In the past, the company had relied on fonts like SF Pro, Roboto and Helvetica Neue for its brand. The goal with Chirp — beyond giving Twitter its own form of visual expression — was to offer a typeface that’s sharp and legible for everyday use, but also one that would allow for more personality, including when put into motion or used for brand advertising.
The social media platform from its Twitter Design official account announced the design changes on its Web, Android, and iOS platforms. The interface colours have been updated to offer high contrast and a lot less blue. This change is made to draw more attention to photos and videos shared on the platform. Twitter says that it is also looking to offer users new palette options, bringing new colour options soon.
In addition, Twitter is also introducing new buttons with high contrast to make the “most important actions” stand out. Changes have been made to the ‘Follow' button as well. It is now black in colour and it helps you see what actions you've taken at a glance. The visual clutter has been cleaned up to make the text easier to read and make media stand out. Twitter has reduced grey background areas and removed unnecessary divider lines. It also increased space between texts for easier reading.
The Chirp font is also rolling for all users on the Web, Android, and iOS apps. Earlier, Twitter relied on fonts like SF Pro, Roboto, and Helvetica Neue for its platforms. Chirp is Twitter's first-ever proprietary typeface and it aims to be sharp and legible (with good density), but with personality and distinctiveness. The font was developed in collaboration with Grilli Type Foundry from Switzerland.
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23 Dec, 2024 / 07:51 AM
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