Twitter is giving significance to its promotion by testing spotlight ads in its explore tab. The company is all set to go for a new breakthrough in the ad section. Twitter is testing Promoted Trend Spotlight ads which place a visual banner with a GIF or image background over Explore, reported Tech Crunch. These are visible for the first two times you visit the tab that day before going back to the Trends list with the first batch coming from Disney in the U.S. Once you tap on it, a feed of tweets with that headline is shown.

Twitter plans to make money out of its spotlight ads. After minimizing its mediocre Moments feature and burying it inside the renamed  Explore tab, Twitter is now starting to test Promoted Trend Spotlight ads.

These powerful new ad units demote organic content in Explore, which could make it less useful for getting a grip on what’s up in the world at a glance. But they could earn Twitter strong revenue by being much more eye-catching than the traditional Timeline ads that people often skip past. That could further fuel Twitter’s turnaround after it soundly beat revenue estimates in Q1 with $665 million. Its share price of about $44 is near its 52-week high, and almost 3X its low for the year. Twitter’s new revolutionary changes will generate more money from the platform and will see its business scaling in the coming days.