The UAE has firmly established itself as a top destination for tourism investment, driven by its modern infrastructure, strategic government initiatives, and forward-thinking policies. With a focus on sustainable growth, the country continues to attract global investors, offering expansive opportunities in areas like hospitality, entertainment, and cultural tourism. The UAE’s commitment to becoming a global leader in tourism is evident through its National Tourism Strategy 2031, which aims to position the nation among the world’s top tourist destinations, contributing significantly to its economy and welcoming millions of visitors each year.

The UAE solidifies its role as a top-tier destination for tourism investment, offering an appealing environment, state-of-the-art infrastructure, and progressive policies that foster sector growth.

Thriving Opportunities Across Tourism
Tourism investment is flourishing in diverse areas, including infrastructure, hospitality, entertainment, and sustainable tourism, all in alignment with the UAE’s green economy objectives.

Government-Driven Strategic Initiatives
The UAE government plays a pivotal role in launching initiatives that boost tourist attractions, stimulate innovation, and foster public-private partnerships, ensuring world-class standards are maintained.

National Tourism Strategy 2031
The UAE’s National Tourism Strategy 2031 aims to propel the country to the forefront of global tourism destinations. With a goal to contribute AED450 billion to the GDP, attract AED100 billion in investments, and welcome 40 million hotel guests annually by 2031, the strategy is set to drive the sector’s growth.

Tourism Performance Shows Strong Growth
In 2023, hotel revenues surged to nearly AED45 billion, marking a 3% growth from the previous year. Hotel occupancy rates reached 78%, positioning the UAE as one of the global and regional leaders in tourism performance.

Global Recognition in Tourism
The UAE ranked 1st in the Middle East and North Africa, and 18th globally, in the 2024 Travel & Tourism Development Index by the World Economic Forum, reflecting its strong tourism position.

Blending Culture and Hospitality
According to consultancy firm Arthur D. Little, the UAE has seamlessly combined luxury accommodations with cultural and entertainment experiences, enhancing its reputation as a world-class destination.

Unrealized Potential for Growth
Industry experts highlight the vast untapped potential in the tourism sector, with large-scale developments across various industries poised to fuel further expansion and attract more investors.

Acknowledging the UAE’s Tourism Vision
Mohamed Al Rais of DTTAG commended the UAE’s exceptional tourism projects, positioning the country as a regional and global leader in offering extraordinary tourism experiences.

The UAE is rapidly emerging as a top destination for tourism investment, fueled by strategic initiatives, modern infrastructure, and a focus on sustainable growth. This robust growth is setting the stage for the country to become a global tourism leader.

Continued Confidence in Tourism Investment
Al Rais and Hosni Abdelhadi, CEO of Carlton Hotel and Suites UAE, emphasized the ongoing infrastructure developments and strong investor confidence as critical factors driving sustained growth in the tourism industry.