Mashable: Get ready, UAE shoppers! Amazon's highly anticipated Prime Day event is making a grand return this summer, and it's bigger than ever before. For the first time in the UAE, Prime Day will run for an unprecedented six full days, offering Prime members an extended opportunity to snag incredible deals across a wide range of product categories.

Mark your calendars: The shopping extravaganza kicks off at 00:01 am (local UAE time) on July 16 and continues until July 21. This extended Prime Day promises to be a shopper's paradise, with thousands of deals spanning over 30 product categories. From cutting-edge electronics and trendy fashion to must-have beauty products and essential groceries, there's something for everyone.

Stefano Martinelli, Vice President of Amazon UAE and Saudi Arabia, expressed his excitement about the event: "Prime Day is all about providing exceptional value and celebrating Prime members. This is the first year in the UAE that we extend Prime Day for six full days, catering to customer demand, and we look forward to celebrating this with members across the country as we show up for them with incredible deals."

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What can shoppers expect? Prime members on Amazon.ae will have access to a vast array of deals from top local and international brands. Whether you're eyeing the latest Samsung gadget, stylish Guess accessories, or premium Nespresso coffee machines, Prime Day has you covered. The event will also spotlight local small and medium-sized businesses, giving shoppers the chance to support homegrown enterprises while scoring great deals.

But that's not all – Prime members can also shop Prime Day deals from Amazon US, UK, and Germany via the Amazon.ae Global Store, with free international shipping and no minimum purchase required. New deals will go live throughout the six-day event, ensuring a fresh and exciting shopping experience every day.

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For those who haven't yet joined the Prime family, now is the perfect time to sign up. At just AED 16 per month or an annual fee of AED 140, Prime membership offers a wealth of benefits beyond the Prime Day extravaganza. Members enjoy year-round perks such as fast, free delivery options, access to Prime Video's vast entertainment library, Amazon Fresh grocery delivery, and Prime Gaming.

To make the most of Prime Day, shoppers can download the Amazon App or visit amazon.ae/primeday. The app allows for easy browsing and ensures you never miss a deal. Plus, with Amazon's robust operations network in the UAE, Prime members can enjoy fast, free delivery on their Prime Day orders, choosing between convenient options like Same-Day and One-Day delivery.

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Prime membership in the UAE goes beyond just shopping benefits. It's a comprehensive package that includes entertainment and convenience, all for a price that's less than what almost a third of UAE customers would be willing to pay for an all-inclusive membership. From free same-day and one-day delivery to exclusive access to Prime Video content and Prime Gaming perks, the value proposition is clear.

As the countdown to Prime Day begins, the excitement is palpable. With six full days of deals, this year's event is set to be the biggest yet in the UAE. Whether you're looking to upgrade your tech, refresh your wardrobe, or stock up on everyday essentials, Prime Day offers the perfect opportunity to save big while enjoying the convenience and benefits of Prime membership.

Don't miss out on this shopping spectacular. Join Prime today and get ready to experience the thrill of Prime Day – six days of unbeatable deals, exclusive offers, and the joy of finding exactly what you need at prices that will make you smile. Happy shopping, UAE!

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