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Source: http://www.thedrum.com
Vice and Vogue will collaborate to produce a pop-up website Project Vs in 2018 for 100 days. The new platform will feature videos, photos, and long-form stories on current and cultural issues.
Vice describes the partnership as "an innovative, one-of-a-kind" and compares it with that of Martha Stewart and Snoop Dogg, Madonna and Björk, Zeus Carver and John McClain.
Vice's chief commercial and creative officer, Tom Punch said: "What started as a slow dance collaboration has quickly become a high speed collision between Vice and Vogue. The project will juxtapose "the many social, political, and cultural tensions of our times to create a capsule commentary on the world we live in."
Vogue's editor-in-chief, Anna Wintour said: "Vogue and Vice may appear to some to see the world through different lenses, but, in my view, both are fearless and breathtaking, with unquenchable curiosity and vigor. This collaboration will benefit from two talented editorial teams working together to produce relevant and exciting stories about the way we live now."
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