New technologies revolve around the recent digital marketing trends. The year 2020 has seen a boom in the digital technology as more and more people went digital to maintain social distancing due to the global pandemic.

Voice technology seems poised to become the next great disruptor, but there’s still a lot of speculation around how voice technology will actually affect the various digital marketing platforms and to what extent.

Voice recognition began with limited capabilities—IBM’s first tool only recognized sixteen words and digits. In December 2018, a study found that 118.5 million smart speakers were used in US homes, a figure that had grown 78% from the year before.

Branding is a crucial component to any marketing efforts, and the same holds true in the emerging world of voice technology. People listen to four hours of content every day, which means there are plenty of opportunities for digital marketing teams to take advantage of audio branding.

Staying up-to-date on these trends means you’ll already be a step ahead as voice technology becomes more ubiquitous in our digital marketing landscape. As smart speakers and virtual assistants become ever-present in our world, the sound of your brand will be as unique as your graphics, logos, and typeface.

Also equally emerging trend in marketing is Video technology . Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. 94% of marketers find video marketing a key element in their marketing strategy, reports Vidyard. That is why video is now crucial to make your brand visible, reach out to audiences, and stay ahead in the game

Video marketing, initially popularized by YouTube, has gone on to dominate most social media platforms, such as Facebook, Snapchat, TikTok, and Instagram. Videos are amazing for getting all sorts of messages out there, and if we think in terms of practicality, a short, unique explainer video can do a world of difference when it comes to educating people on the ins and outs of your particular product.

Voice and Video is going to be the future of digital marketing . It  is one of the most popular content forms in the world and the truth is that it’s not likely to be going anywhere soon. Because everything and everything is going to be a realistic practice : Be it voice technology or video marketing .