The radio market in Oman is set to become more exciting as SABCO Media continues to play a leading role in transforming the media and radio landscape. SABCO Media has ended months of speculation with officials confirming that Virgin Radio Oman is on air from March 8 at 18:00 hours on 100.9FM.

SABCO Media has confirmed that the station’s ethos is attention-grabbing and edgy, focusing on the youth and young at heart, today a super influential, powerful lifestyle, fashionable and tech-savvy audience. The programming embodies an eclectic mix of music, entertainment, chat, celebrity news, and live events. The presenters are world-class.

As part of the Virgin Radio global network, proven methodologies and tools are being implemented, to create the listener and engagement experience, with the right ecosystem to enable communities to invest in brands, products and services. 

Eihab Abutaha, CEO, SABCO Communication Group, says “We are pleased to take the strategically important step launching Virgin Radio Oman, and enlarging our portfolio. We want to command a leading role in the radio market and media space transforming our business into value for all our stakeholders and partners This development promises new opportunities across our complete portfolio enabling reach in unprecedented ways.”

Virgin Radio Oman is part of the renowned global Virgin Radio network, Virgin Radio International, which has grown to be the world’s most popular radio network commanding over 30 million listeners. 

Under the SABCO Group umbrella and with the launch of Virgin Radio Oman, SABCO Media has strengthened its stature as the leading media group, with its growing portfolio of cross-platform media channels that include Al Wisal FM, Merge FM, Y Magazine, Koooora Wa Bas, Mediate and Outdoor Media.

Further details of the new radio station are yet to be revealed.