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Jim Stengel to chair Best Use of Brand Purpose category

Warc has today launched a new global competition, The Warc Awards, to honour the effective use of emerging marketing disciplines. 

The Warc Awards are free to enter and are open to submissions from any country and communications discipline. Entries can be submitted into three categories:

Effective Content Strategy: will reward branded content strategies that can demonstrate a business outcome.

Effective Social Strategy:  this replaces the Warc Prize for Social Strategy and links social strategy to business success.

Best Use of Brand Purpose: is for marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.

There is a $30,000 prize fund for the winning entries, spread across the three categories.  The top entries will be awarded Gold, Silver and Bronze awards. The Grand Prix for the best overall paper in each category will receive $7,000 and three Special Awards in each category that recognise specific areas of excellence will each be presented with $1,000.

"Winning a Warc Award will show that you are ahead of the curve - mastering new techniques and delivering business results for clients," comments Lucy Aitken, Case Study Editor at Warc. "As new marketing disciplines emerge, challenging and changing the way brands communicate with consumers, this new awards scheme will highlight the most effective emerging ways to brand-build."

More than thirty judges across marketers, agencies and consultancies around the globe will be reading the entries.

Jim Stengel, President/CEO of The Jim Stengel Company, is the first jury chair to be announced, and will head up the Best Use of Brand Purpose category. He comments: "The best brands in the world have a strong sense of purpose that guides them in all they do. The Warc Awards will showcase the marketers and agencies that have been successful in communicating that brand purpose effectively."