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World Cup 2022: FIFA and Qatar are working on a beer regulation for soccer fans
13 Jul, 2022 / 10:07 am / OMNES Media LLC

Source: http://www.mashable.com

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Mashable: The 32-team tournament is expected to draw around 1.2 million visitors.

 Fans should be able to buy beer with alcohol at the World Cup stadiums in Qatar, but they may only be able to bring non-alcoholic drinks to their seats.

FIFA and the local organizers are still talking about how to serve all fans who want to drink at games when the tournament starts in November in Qatar.

Since February 2021, hospitality packages with "premium beverages" have been sold at stadiums. However, less than five months before the competition, a policy for most spectators at the eight venues and longtime World Cup sponsor Budweiser still needs to be decided.

The best plan is to sell alcoholic beer inside the stadium before and after games and let fans bring non-alcoholic Budweiser Zero to their seats.

"We will be confirming and making things official in due course," FIFA stated on Friday.

FIFA stated that designs for potential branding of beverage containers that spectators might use in areas that will be shown to hundreds of millions of viewers are "still being looked into."

The 2022 World Cup will mark the first time in the tournament’s 92-year history that it will take place in a Muslim nation with such stringent alcohol-related social taboos.

Ever since FIFA chose Qatar to host the event in 2010, there have been concerns regarding how Qatar would accommodate supporters who wish to drink alcohol. The next year, FIFA and Budweiser producer Anheuser-Busch renewed their sponsorship agreement through 2022. This partnership was established at the 1986 World Cup.

The 2014 World Cup was held in Brazil, and FIFA pressured local lawmakers to pass a special law that let them sell alcohol in stadiums during the event.

Initially opposed to alcohol being served at stadiums, Qatari officials made a promise a decade ago to "come up with a plan that welcomes everyone."

"FIFA World Cup fans will be able to enjoy Budweiser Zero and Budweiser during the tournament," Anheuser-Busch said.

The 2019 Club World Cup in Qatar, which featured the South American champion Flamengo, the European champion Liverpool, and the Mexican club Monterrey, was one of the events where Qatar's alcohol policies were put to the test.

At that competition, there was a designated drinking area at a golf club on the outskirts of Doha, where drinks cost $6, which is a lot less than what they usually cost at high-end hotels in the city.

A fault in the plan in 2019 forced spectators to travel for an hour to games on buses without restrooms during rush hour.

For the World Cup, slated to take place from November 21 to December 18, the golf club venue is expected to be re-considered.

The 32-team tournament is expected to draw around 1.2 million visitors.