Sir Martin Sorrell, the former chief executive of WPP and the new executive chair of S4 Capital, will speak with The Drum’s editor Stephen Lepitak at a fireside chat at The Drum Arms in Cannes this year.

Sorrell, who has been at the centre of the advertising story of the year, will take questions regarding his experience of growing the world’s largest advertising agency network, his tips on management and leading senior teams and – potentially – his plans for his new company.

Taking place on the Thursday at noon at The Drum Arms, the event is just one of many panels, discussions and parties hosted by The Drum during Cannes Lions International Festival of Creativity, including an event on Monday evening to celebrate England’s first game during the World Cup, which will incorporate a few surprise announcements from the publications (as well as a few complimentary beverages).

Stephen Lepitak, editor of The Drum, commented: “It’s going to be an amazing week of content from the festival organisers as usual, and we aim to supplement the knowledge sharing and excitement of the world’s biggest advertising event. We've started to take The Drum Arms internationally this year – from its home of Advertising Week Europe for the last two years, to Austin for SXSW and now to Cannes this year.

"Let's face it, everyone loves a drink when they're faced with another marketing panel.”