The next three years will redraw digital marketing more than the last 10
AI is rewriting how consumers find brands and reshaping which ones the machines surface. Streaming, social video, and connected TV are converging into a single attention economy. Commerce media is moving from performance line item to full-funnel engine. And agentic commerce is starting to reshape the path to purchase from the inside out. The brands willing to read the signals and act on them will separate from the ones still planning quarter to quarter.

The Future of Digital returns to City Winery NYC for our second annual summit. This year’s centerpiece: the AI Visibility Lab, a comprehensive session block dedicated to the discipline that will determine which brands the machines surface and which they don’t.

WHAT TO EXPECT
Explore a full day of EMARKETER’s most far-reaching research, paired with executive dialogue from the brand and agency leaders setting digital strategy. You’ll hear from the experts on AI’s impact across marketing operations, the converging social-video landscape, commerce media's expanding footprint, and the rise of agentic commerce. Close the day with direct conversations with the speakers, our analysts, and your peers. You’ll leave with the roadmap you need to plan the next three years of digital.

NEW FOR 2026: THE AI VISIBILITY LAB
The day’s capstone block opens with a look at EMARKETER's proprietary AI Visibility Index, showing the brands that surface in AI-generated recommendations and the ones losing ground. Then, experts take the stage to share tactics on organic AI visibility. The closing panel turns to paid, mapping where advertising inside AI services is heading and which brands are placing the early bets.