Active (Digital. Marketing. Communications) came about from a strong desire to offer an integrated marketing consultancy to Clients, one that exudes passion for creativity, tailor made strategic thinking and results focused marketing activity across traditional, social and digital marketing platforms and outlets. We believe in pushing the boundaries and most importantly acting and delivering to the international standards that we uphold and respect and aspire to. It is this focus and the success to our Clients that it delivers that makes us the official partner to Hotwire. Active was founded in Dubai Media City in May 2003 and services the entire Middle East region from its hub in the UAE and with partners in Saudi Arabia, Egypt, Jordan and Turkey.

Active (Digital. Marketing. Communications) acts as the guardian of its Clients integrated marketing and communication needs and does this for companies setting up in the region as well as those that have a presence here – giving them an experienced, knowledgeable and capable partner with whom to plan and execute effective marketing and communication strategies.