The African Public Relations Association (APRA) is the successor organisation to the Federation of African Public Relations Associations (FAPRA) that was inaugurated in 1975 in Nairobi Kenya to foster unity via interaction and exchange of ideas amongst public relations practitioners in Africa as a whole. Through communication, it promotes social, political and economic intergration on the continent.

They include but not limited to the following: – To be the clearing house for public relations information in Africa – To set standards of public relations practice through its code of ethics. – To foster the establishment of national and sub-regional public relations associations so that the profession can flourish in the continent. – To promote African Unity and Co-operation especially as consultant body to the African Union and its various agencies. – To publish bulletins and journals on public relations in Africa – To affiliate with all other similar international professional bodies. These aims and objectives are complemented by the Codes of Professional conduct approved by its Council.