Cutwater is an independently owned full-service advertising agency based in San Francisco, California and we help brands find their cutwater — the sharpest visual and verbal articulation of the brand’s ideal.

Our strategic and creative process is one where our multi-disciplinary teams of experts collaborate to hone in on what your brand can really stand for; its point of view on the world.

We translate the brand's cutwater across media and through technology; turning brands into channels and consumers into fans. We've done this for some of the most iconic brands in the world like Adidas, Jeep, Ray Ban, LensCrafters and newer brands like Sunrun, Ariat and Strava.