KINC is a Communications Agency that excels at Unlocking New Audiences. We operate with a mix of insights, research and intelligent creatures. We pride ourselves on simple-integrating-thinking. Ideas explained in a few words and substantiated in detail.

KINC’s experience includes re-engaging a core motorsports audience for Castrol following many years of football focus. For New Era Caps we credibly reached music sectors the brand had not previously spoken to in Europe. For the Rugby Football Union we engaged youth on the lead up to the Rugby World Cup and a re-positioning for Dunlop Tyres meant a new target audience and marketing strategy. We’ve also taken sports-led brands like Skullcandy Headphones and Monster Energy Drinks and credibly transitioned them to find broader fans in mainstream channels.