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PerformanceIN is the leading global performance marketing publication, shedding light on the most important matters around the measurable side of marketing.While plenty of performance marketing definitions exist, we conform to the following: “Marketing that is measured, and when rewarded, is done so on a pre-determined action.”

Elements of performance marketing exist in the following key channels:

Affiliate marketing (including CPA, CPI)
Direct response (video, display)
Email marketing
In-app advertising
Influencer marketing
Lead generation
Paid social
Paid search
Programmatic advertising