Phenomenal PR & Events is a Saudi company for public relations and event organization founded by Mr. Shadi Zahid in December 2006. It believes in Saudi capabilities and therefore is managed by Saudi competencies. This is what gives it excellence. It is more in tune with the local markets, the GCC countries and the Middle East markets.

Phenomenal provides strategic solutions to customers to highlight and enhance the company's image by offering innovative plans including media relations, event management and promotion campaigns on a global scale. Phenomenal began public relations and organized events with ambition and hard work until it became a holding group that includes the following companies: Finnominal Public Relations and Events, Finomenal Marketing, Venominal for Organizing Sports Events, Shady Publishing House, Venualal Advertising, Finualal Contracting, Finnual Real Estate Marketing and Finual Production And technical distribution