TCApr is a luxury, lifestyle and travel boutique PR firm based in Dubai. We are the only dedicated Hospitality PR Company in the Middle East with a Sales and Marketing arm representing luxury travel, hospitality and tourism in the region.

At TCApr, our philosophy is a little different, we are not a press release factory; we create tailored content for each of our clients that target a spectrum of media and audiences, giving them what they are most interested in. There is no one size fits all approach at TCApr – with extensive industry knowledge everything we do has an element of integrity and individuality for each of our Clients. We believe that the best partnerships are formed due to a mutual understanding and a shared common goal. We approach each client as an extension of our own brand. We cement the relationship by offering trusted content, rich storylines and a healthy dose of determination.

TCApr means creative ideas, inspiring words, impressive images and breath taking events, combined with effective and innovative online & offline strategies. Our mission is to be the largest regional specialist travel PR agency, representing the world’s foremost luxury hotel, property, restaurants and spa brands.