https://adtechtodayme.com/ : Dubai Media has outlined its growth priorities for the coming phase, with a focus on innovation, digital transformation and stronger collaboration with advertisers and agencies.

The organisation brought together advertisers, agencies and business partners at Majlis Al Salam, Madinat Jumeirah, for its “Dubai Media – Looking to the Future” event. The gathering showcased upcoming content and commercial opportunities for Q4 2026 and Q1 2027, including the Ramadan period, while highlighting Dubai Media’s plans to evolve its content, technology and platform offerings.

H.E. Mohamed AlMulla, CEO of Dubai Media, said, “Dubai Media’s future growth will be shaped by our ability to develop compelling content, embrace technology and build partnerships that create lasting value. Innovation is central to that ambition, informing how we work across the organisation and how we connect with our audiences. We are building on the strength of our brands and the trust we have earned to develop a more connected media offering that supports Dubai’s position as a global centre for media and creativity.”

He added: “Dubai+ demonstrates what this transformation can achieve. It is opening new ways for audiences to discover our productions and for brands to become part of relevant, engaging content experiences. Our partnership with Emirates extends that opportunity internationally, taking Emirati and Arab stories to travellers around the world. We will continue to build on this progress, combining authentic storytelling with new approaches to distribution and commercial collaboration.”

Dubai+ has become an important part of Dubai Media’s digital transformation, crossing one million registered users and releasing more than 10 original titles since its launch. The platform reflects the organisation’s efforts to expand content accessibility and adapt to changing audience viewing behaviours.

Dubai+ is also extending the international reach of Dubai Media’s productions through a partnership with Emirates. Selected content is now available through Emirates’ ice in-flight entertainment system, offering global travellers greater access to Emirati and Arab productions while creating an additional distribution channel for Dubai-originated stories.

Audience Growth Strengthens Commercial Opportunities
Dubai Media also presented its Ramadan 2026 performance, reporting a 57% year-on-year increase in net revenue compared with Ramadan 2025.

The organisation said it reached 53.7% of the Arab television audience in the UAE during Ramadan, attracting around 2.2 million daily viewers and recording a 26.6% share of viewing. Dubai TV and Sama Dubai contributed significantly to this performance, supported by programming across drama, Emirati productions, entertainment and social content.

Steve Smith, Executive Director of Commercial Media & Ventures, Dubai Media, said: “Our focus is on turning the strength of our audiences and content into more meaningful opportunities for advertisers. We want to work more closely with brands and agencies from the planning stage, creating partnerships that go beyond traditional advertising and connect television, digital, social and content in ways that deliver greater relevance and value.”

Dubai Media Sales House is strengthening its engagement with advertisers and agencies through commercial opportunities across television, digital, social and content. These include premium sponsorships, branded segments and digital storytelling initiatives designed to align brand objectives with relevant programmes and audiences.

Dubai Media Showcases Upcoming Content
For Q4 2026, the organisation highlighted programmes including Shark Tank Dubai Season 4, The Doctors and Dubai Drive. The properties offer advertisers opportunities to connect with audiences across entrepreneurship, health and lifestyle, and automotive content through sponsorships and integrated brand storytelling.

For Q1 and Ramadan 2027, Dubai Media is encouraging advertisers and agencies to engage earlier in the content planning process. The approach is intended to give brands greater opportunities to contribute ideas and develop integrated campaigns across multiple platforms.

The event also featured a discussion with Sarah Al Jarman on Dubai Media’s evolving content and commercial strategy, followed by networking sessions between Dubai Media teams and participating partners.

With its latest showcase, Dubai Media reiterated its focus on using innovation to strengthen content, expand distribution and support long-term commercial growth, while placing audience engagement and strategic partnerships at the centre of its next phase.