Sharjah, November 14, 2021 – Sharjah Media City (Shams) is gearing up to host the second session in its flagship Shams Talks series virtually on Zoom platform at 1:00 pm on Monday, November 15, 2021. The discussion is titled ‘How To Grow Your Business Using TikTok’.

Renowned experts in entrepreneurship are set to take part in the session, where they will discuss how to capitalise on TikTok platform to grow companies and enhance business. George Schempers - Head of Marketing, Deliveroo; Khoula Al Mujaini, Director of Fairs and Festivals at Sharjah Book Authority; Serge Zabbal - Business Director, Empire Entertainment; Aref Yehia - Head of Retail and Ecommerce, TikTok Global Business solutions, METAP; Mohammad Sweidan – Influencer & content creator; and Onur Alp Aydın - Senior Business Development Manager, Qanawat Music, they will be sharing their experience with the platform to entrepreneurs.

Online registration to attend the Talk is available at [https://www.shams.ae/ShamsTalks].

The topic of the session was selected in light of the exponential growth in marketing and promotional campaigns TikTok has seen, which cover all kinds of consumer products and services. This has created immense opportunities for companies to expand across markets in the UAE, the region, and the world.

Sharjah Media City launched the panel discussion series Shams Talks as an interactive initiative that aims to tackle various relevant issues and topics, in an effort to advance the media sector, educate entrepreneurs and professionals in the industry, and allow them to benefit from international best practices and success stories to grow their ventures.

The initiative allows young talents to bring their ideas to the table and debate media-related topics, among other sectors. It aims to create a constructive and engaging media environment, which, in turn, resonates with Shams’ mission to empower entrepreneurs and strengthen media’s role as part of the economic system in the Emirate of Sharjah and the UAE. The first session of the series discussed ‘User-Generated Content and its Effect on Brands’.